Onsite SEO Fundementals

You have an idea for a website! You do a quick search in Google & see there are 3,000,000 results for your search (keyword phrase) & give up

Not so fast – Most of these sites have little or no Search Engine Optimization.

Lets do some more searching – Search again placing your search in quotes “keyword phrase” this is an exact phrase search

This will already drop the number of results substantially you can continue digging for how well potential competitors are optimized see SEO Tools, I will go into this deeper  . However what you are likely to find is the true competitors to a well optimized site for a 2 or 3 word key phrase are in the 100′s for many phrases.

So what is a well Optimized site.

1/ Key phrase if possible in the URL
2/ Key phrase in the Title
3/ Key Phrase in the heading tags h1 h2 etc
4/ Key Phrase in the first paragraph
5/ Key Phrase as an image alt tag
6/ Key Phrase as a href url tag
7/ Associated words liberaly used in the page – Use googles own adwords tool to find associated words

This may seem like too much of your “key phrase” its not check & “copy” who is # 1 – 10 on Google – how is their onsite optimization – you may find that some of them are getting their rank from offsite optimization. That is something you will need to do once completed, first concentrate on matching their keyword density.

If Google likes them they will like you too

Tagged As: Google, Keyword, Keyword density, Onsite Optimization, Optimization, Search Engine Optimization