Definitions of the Words & Abbreviations
related to Website Design & E-Commerce Marketing
When learning a new skill it is very easy to get confused with all the new technical jargon &
terminology, internet marketing is no different.
Don't let a few technical terms scare you off.
Here are a few of the most common terms;
Affiliate - A person rewarded a fixed price or a percentage of the
sale, for sending buyers to a merchants website.
Analytics - A breakdown of your websites traffic
Backlinks - Links on other websites that connect to yours - Very
important for SEO & Traffic
Black Hat - Techniques that are employed on & off websites to
deceive the Search Engines & temporarily receive higher serp rankings. (Not Recommended)
Bounce - Visitors who enter & exit the same page within a
Browser - Windows Explorer, Firefox - Computer software that
E-Commerce - Is buying and selling of information, products or services
Favicon - Small (16px x 16px) Icon or Gif picture displayed in the browsers address bar,
browser tabs & in favorites & bookmark folders.
Hosting - All websites are just a number of files stored on a
computer (server) which is connected to the internet. To display your site on the internet you need to store your
sites files on a hosts server, you do this by renting file space.
HREF - (Hypertext REFerence) HTML code used to link to another url
Example href <a href="site-connect.com">Site Connect</a>
Html - (HyperText Markup
Language) Coding Language that controls how items on your website will be displayed on a web browser (Internet
Explorer / Firefox )
Index - When a browser looks at
folders on a server it will first connect & display any file named index. Links to other site pages are made
from the index page. If there is no index page in a folder it will display the folders structure just like
pressing (windows "e" ) on your computer.
Indexed - Search engine has
found your site & is listing it in their database.
Joint Venture - It is common
practise for marketers to promote other internet marketers products to their own lists. Joint Ventures with other marketers are
a fast way to build your own list & earn additional income.
Keyword - Word or words that
best describe your sites content, i.e. Affiliate, Affiliate Tutorials. Long Tail Keyword - Affiliate
training for Newbies
Links - (Hyperlink) Text or
pictures that you click on that send you to a different page. Internal Links - Connect to pages in your site,
Outbound Links - Connect to pages on a different website, Inbound Links - Links on a different site that connect to
PHP - Is not an abbreviation, it is a scripting language
used to make things happen on a website. PHP scripts are used to redirect, provide text animation & display
Ping - Automatic notification of the search engines of a change on
PPC - Pay Per Click Advertisments, Displayed on web pages &
Redirect - A way of sending a visitor to a web address
different to the one entered.
Script - Code that will perform specific functions when displayed on
a browser, anything from displaying forms to dancing text.
SEO - Search Engine Optimisation - How your
site is viewed by search engines (Google) SEO is effected by site content & Inbound
SERP - Search Engine Results
Traffic - The amount of people that visit your
White Hat - Legitamate techniques used to gain better serp positions
- On & Off site SEO.