E-Commerce Newbie

How to start an online business


Sales Letters & Squeeze Pages 

 Most marketer's at some point will utilize the power of sales letters or squeeze pages.

Sales Letters

If you have or are promoting 1 product then a Sales letter is the most effective form of selling it.

If you have been online for any length of time you have visited many sales letter sites & probably bought a few products from them.

A sales letter is fundamentally a 1 page site, it may well also have video embedded in it, but the letter has only 1 call to action "BUY NOW"

A simple breakdown of a sales page;

  • Lead-in - Usually a small teaser associated to the main headline
  • Main Headline - Eye Catching "Color Font"
  • Sub-headline - i.e. "Stop Fighting with XXXX"
  • From: Your name or Company
  • Today's Date: You will need a date script for this.
  • Introduction - Review the issues your visitor may be having
  • Sub-headline: What Is your Product
  • Paragraph - What are the features
  • Paragraph - Most important - the benefits of your product
  • Testimonials
  • Bonuses - If available
  • Guarantee - How long money back?
  • Call to action - A Compelling Reason To Buy now!
  • Order Form
  • Signature
  • PS's - Repeat main benefits why your customer cannot live without it
  • Another Order Button
  • Contact Details - Link to Contact Us Script
  • Privacy/Disclaimer

 That's it in a nutshell but its much easier taking an existing template & adding in your details.

You can also use Sales Letter Software to do the hard work for you, Just fill in the blanks.

If you have a product, service or ebook to sell this is the way to promote & sell it.


You can also use your own sales letters to promote someone else's product & Capture Emails!

Commonly referred to as;

Squeeze Pages

This is most common when using PPC (Pay Per Click) but you can use sales page squeezes to capture emails from anywhere before forwarding to the affiliate product you are promoting.

The biggest Newbie mistake is not to build a list especially if you are using PPC. You are spending allot of money to get someone to the affiliate site you are promoting & unless they buy you get nothing.

I highly recommend Power List Pro ;

Using Power List Pro you can not only collect your prospects details but also cloak your affiliate id by using an automatically created Iframe page.

If you decide to make your own landing / squeeze page. Just copy the affiliate sites landing page reword it a little but keep the general layout. Add your capture form & set your autoresponder to send your visitor onto the original site using your affiliate link after they have submitted their details.

The only difference between the products Sales page & this type of Squeeze page is that the "BUY NOW" button is replaced with a "More Info Button" & a name and email capture field. Many marketer's do this on their own sites just in case the visitor doesn't buy.

This is perfect for PPC because Google won't let you use an affiliate redirect & your landing page will be relevant & full of the keywords you are promoting.

Developing this landing page is easy if you can copy - You are now list building, set your autoresponder to send the welcome email with 2 or 3 alternatives to the original product just in case they didn't like the 1st site you now have 2 or 3 more chances to make some money.

A different type of squeeze page is a purchase return page, I personally don't see the point as your payment processor can be set to forward the customers details onto your autoresponder.

More on the Power of Autoresponders later.

Get 5 Pre made sales letter templates with;

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  • fraud page  
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  • downloadexpired page    
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View Templates

If your looking for an automatic solution for generating sales pages or squeeze pages why not try our free online web site maker .

If you need even more flexibility with your site design i.e. Incorporate a product index then Profit Site Pro is for you.

Profit Site Pro

Our powerful Sales Letter Creator instantly builds your own professionally formatted, ready to use sales pages for selling just about anything online...

  • Step By Step Process - "Sales Letter Creator" walks you through a simple step by step process. All you do is fill in the blanks. 
  • It Builds The Web Page For You - This incredible software builds your web page for you... You just enter your text in the boxes and click build! It's that simple.
  • Just Fill In The Blanks - All you have to do is go through each step and add a bit of text to the empty boxes.
  • Create Your Own Templates - Just hit the save button to save your template, then on your next sales letter, load it up again and just change the product details. Once you've created one sales letter, new ones take a fraction of the time.
  • It's FAST - "Sales Letter Creator" is so fast that once you've created your first sales letter, a typical user can create a new sales letter in as little as 20 minutes.
Now you can literally just fill in a few blanks and out pops your completed sales letter! Just upload and you are in business!