Website Promotion is
essential if you wish to generate traffic to your site, you
won't see any financial returns on your efforts if
people can't find your site.
After all the hard work of setting up and writing a
website it is crazy that most people fail at this step. Site
promotion may not be the most glamorous part, but it is the
Online Marketing part!
So far you have been a
Researcher, Site Designer, & Copy Writer, now its time to
become an Internet Marketer!
I am going to outline here some of the most basic,
& easy to follow White Hat website promotional techniques
& resources. I am not a believer in Black Hat techniques
the short term benefits they may offer, will cause you long
term penalties from the search engines.
Social Networking for traffic
Millions of people now use social networking sites on a
regular basis, & they are a great source of free traffic.
However Social networking takes time, joining sites like
Facebook, Myspace, & Twitter creating accounts joining
groups, building a rapport with your contacts & friends is
slow but the results can be almost viral, your contacts
recommending to theirs & so on.Social networking for
traffic should be pursued but consider it complimentary to the
other techniques i will cover, join these sites now & get
started, post as frequently as possible but remember you need
to build relationships on these sites not just bombard people
This is one of the easiest promotional techniques
& brings almost instant returns.
These are some of the top Bookmarking services available. Get
an account at each of them & bookmark your sites pages.
Don't bombard the services with all your pages at once or it
will be flagged for spamming, mix it up a little submit pages
from your favorite sites ;)"Hint" & slowly list
Topic related forums are an absolute goldmine for
targeted traffic. As a side bonus they are full of great
information you can use.
Most forums allow signatures although a posting
minimum may be required before hyperlink's are permitted but
some not. Make a habit of going straight to your profile when
you login for the first time. Add a signature & avatar a
goofy avatar helps get your posts extra attention.
A common mistake in signatures is to just put the sites name or
straight url in the signature - don't miss this opportunity to
give yourself a text back link. Hyperlink your keywords &
add the sites name.
i.e. How to Start an Online
Business - E-CommerceNewbies.com
In this way you get a quality keyword text link from
an authority site. If there is a post requirement for
hyperlinking you can still use the example above without the
link until you achieve the required posts - You will get people
copying & pasting the web address.
Follow the forums rules & post as frequently as possible
remember everyone on the forum is interested in your field so
the more exposure you get the better.
AHHH!!! As you can see I don't like
However article marketing it is by far the easiest way to
give your site QUALITY back links & generate traffic. If
you don't promote your site using articles you are missing
an opportunity. If you are unsure just how to write a good
article you can always have someone write articles for you it
costs anywhere between $3 - $10 for each article.
Write informative articles about your niche using your
keywords in the title & throughout the content of the
article - remember you need to leave the reader wanting more,
so they will click on your signature link or if permitted
Tip; In competitive markets it is
sometimes better to promote your article than
your site. Seems strange but remember, your article is
already on a well respected & indexed site, so linking to
your article will have faster results in the search engines
than linking to your site.
Now write a short article & submit it to
the - Top 25 Article Directories
Take your Article Marketing to the next level -
Article Network & Unique Article
There is no secret to website promotion the name of the game
is to have as many websites as possible pointing to your
Unfortunately its not as easy as just blasting out your URL
using website submission software. The search engines are not
stupid they give quality scores to the links they
The benefit of any one back link is dependant on several
- Page Rank of the page the link is on.
- How many Links are on the page
- Context of website to links keywords
- Position of your link on the page
- Text used in the link
- Uniqueness of web page content.
There are certainly more ranking factors than these but it
gives you an idea why directories & "link pages" are not as
beneficial as they once were.
So how do you get your keyword targeted back links on ranked
Why unique? Put simply if the search engines find 2 pages
the same they will drop one & keep the other. Therefore
your article will have limited exposure from the search engines
even if it is picked up & republished by other sites.
Unique versions of the same article overcome this
fundamental problem, your articles will remain indexed
& continue to provide search engine traffic & page rank
Creating & submitting hundreds of unique
articles is a daunting prospect to say the least & I
advise against using automated article spinners. Spun articles
invariably end up reading like English is your third language,
at best they will not be accepted by many Article
Directories & stand no chance of being republished by
This is where My Article Network or The Unique Article
Wizard come into play.
Rather than have spinning software change words &
phrases within your articles making them practically illegible,
both of these resources require you to create several
alternative options for sentences or paragraphs while writing
Yes it is more work but the outcome is almost limitless
READABLE & unique variations.
Once written your Unique Articles are automatically
submitted to hundreds of Article directories & blogs,
because each article is unique they will withstand the
duplicate content filters & the keyword rich back links
will continue to provide search engine traffic & page rank
My Article Network - Harness the
power of Blogs!
The search engines love blogs & rush over to have a look
whenever a new post is submitted.
If you are going to spend the time or money writing articles
you definitely want to give them as much exposure as
This is where My Article Network comes in, yes its a
paid service but you have direct access to 10,000 blogs in all
markets. Post your article in "My Article Network" & it
will be drip fed to 100's of theme related blogs giving your
site exposure, traffic & quality back links.
Use the networks articles on your own Blogs for
quality automatic content that keeps the search engines
returning again & again.
FYI - I only recommend services that i use.
Wizard - Harness the Power of Article
Directories & Blogs!
If you really want to put your Article promotion into
high gear then Unique Article Wizard is the membership you
Again it comes at a price but the features you get with UAW
are unparalleled, unlike Article Network that currently just
feeds blogs, UAW feeds the Articles to both Article Directories
Not only do you get a unique version of your article sent
out to the directories, if someone likes your article
& wishes to republish they can also get their very
own unique version.
(If you are considering an Adsense Article website,
Directories offering this feature are a great source of
material) Journalands - Free Journal Articles
is one such resource.
RSS - XML
FeedsSubmit your websites XML feed to
Feed directories will list your feed just like any other
website directory, with one major difference, other websites
may well use your feed for free changing content this provides
you with topic related back links & free traffic.
If your website software does not automatically generate a feed
you can create one yourself - Create XML Feed
Once you have your XML/RSS Feed URL, submit it to the Top
RSS Feed Directories. Free RSS