E-Commerce Newbie

How to start an online business


Writing Websites for SEO

When writing websites for SEO the structure of the site needs to be determined first.

Website Structure

If your site is going to be more than a 1 or 2 page sales letter then it is very important to consider its structure before starting.
A well organized site will make it easier for your visitors to find what they are looking for & also make it much easier to optimize for the search engines.

Think of a large superstore layout, similar items are grouped together in smaller sections.

 Store Name  =  Home - Index Page
 Departments  =  Sub-Categories
 Aisles  =  Sub-Categories - Sub-Categories
 Items  =  Web Pages

Naming your Websites Categories & Pages 

I mentioned at the start that I would be recommending some paid products & we are now to a point where I feel that a product I use is very useful.

Micro Niche Finder  - If you have followed from the "Start Here" page then you Writing Websitesalready have a list of the most popular search terms (Keywords) for your websites theme & how often each of the terms are searched, however without buying a subscription to Wordtracker or purchasing Micro Niche Finder you don't know the strength of competition for each of your keywords.

I recommend Micro Niche Finder over Wordtracker, or for that matter any other keyword software I have used before. Without going into keyword research too technically it details exactly how competitive a particular keyword or key phrase is. If you don't know this information you can easily write a great site that will never see the light of day in the search engines. (Page 5 in Google is as good as page 50) No Traffic.

Take your time with the research, changing your site structure later is not recommended. Don't worry if your site name or even your category pages are competitive drill down with your keyword research & find detailed long tail keywords & phrases that are less competitive & buyer targeted.


 Website Title  Shoes  Very Competitive  Not Targeted Buyers
 Category Title  Tennis Shoes  Very Competitive  Not Targeted Buyers
 Sub Category  Adidas Tennis Shoes Competitive  Potential Buyers
 Product Page  Adidas xxx.234.xxx  Much Less Competition  Buyers

Note: Long tail Keywords / Phrases are generally Buyers terms if you were looking to buy some "Red Adidas Sweat Pants" that is exactly what you would search for, so these are the terms you should target.

Writing Websites for SEO

For the sake of not drawing this part out I will assume you have a list of key words & phrases that have good search volume & minimal competition that you intend to target with your site.

Depending on your web site building software you will have several options for Search Engine Optimization, whatever software you are using you will have the option of entering...

Meta Data - Information in the pages "Head" tags is not visible on the page without viewing the source code.

Page Title - This should be your primary keyword for the page - This is visible in the browsers title bar top left corner.

Description - Use your primary keyword in your pages description (as close to the start of the description as possible)

Keywords or Tags - Primary keyword, site keyword, category keyword plus any associated supporting words. (make sure you use them in the pages text)

Writing your Pages for SEO

Most Important - Use your pages main keyword in your header tags and in an image alt tag.

Linking for Seo - It is also good practice to link to your page using your main keyword as the href tag, i.e. Web Hosting - from a text link on another page & any offsite links.

Don't flood your web page with your keyword, use your keyword but also use associated keywords.

Search top ranked competitors sites for their Keyword Density, what works for them will work for you too. Keyword Density Tool

Once you have a similar keyword density to the top ranked sites use  associated keywords to boost the pages relavance. Associated Keyword Tool

Your pages should be a minimum of 500 words long.


Don't forget you are writing websites for visitors first & the search engines second. If your readers don't like your site they will leave. If you keep your pages informative & full of original content, your readers & the search engines will rank your site highly.